Fikra Graphic Design Biennale
LLC FZ CO (A GREAT PLACE FOR GREAT PEOPLE TO DO GREAT WORK)
As presented at Sikka Art Fair 2018 and the Fikra Graphic Design Biennale
“LLC FZ Co” (A Great Place for Great People to Do Great Work)” is a totem of stacked light boxes, starring the small businesses that make Satwa one of Dubai’s most vibrant—and endangered—neighborhoods. Each signboard is an irreverent mash-up: shopfront names are replaced with language borrowed from job advertisements in the Gulf, while visuals appropriate the psychedelic and copyright-agnostic imagery of old Dubai. Throughout the show, guests encounter familiar dichotomies—old vs. new, high vs. low, and global vs. local to confront critical questions of the contemporary: How do you protect workers? How do you make a living in a global economy? How do you spread opportunity?